Squiddly is a digital agency website selling affordable websites for small businesses. The clients were looking for a creative out of the box design, so we came up with an underwater theme based on their logo, where the water was actually squid ink spilling from an ink bottle onto the website page and creating this cool world of hand drawn water, fish and other sea creatures. The whole design was conceived as a journey starting at the top with the ship in the background, then the dotted line shows the ship's course towards the bottom of the page where the marked target is a treasure chest introducing the page's main call to action and then the footer represented as the bottom of the ocean.