This is one of our most creative designs. The client was introducing the first natural fruit flavored energy focus drink on the U.S. market, so we tried to emphasize that by coming up with a composite hero image showing the energy drink next to melon slices, ice and water splashes. The rest of the design was achieved through visual story telling: we created a story around the product, starting at the top with a blurred greyscale image and text, then, after drinking Mantis Energy, the image becomes more clear and finally, it turns to full color, as focused energy is achieved.