A Tale Ahead Photography is a small business that provides photography services for weddings and other events. Minimalist designs are a standard for this industry, so we certainly went in that direction with their branding and website design, but wanted to make this "minimalist with a twist". The clients fell in love with the elegance of the designs, the charming floral ornaments and picture frames, the subtle serif fonts and the whimsical accent script fonts accompanied by warm light backgrounds, all meant to compliment and bring the client's stunning professional photography into focus.